News Book Now

Privacy Policy


Effective Date: November 1, 2015

ETC Hotels, including Shutters On The Beach and Hotel Casa Del Mar (hereafter referred to collectively as "ETC") have adopted the following Privacy Policy regarding the privacy of personally identifiable information (referred to as "personal information") that you provide to us when using our various websites. This Privacy Policy describes how we treat personal information received about you when you visit our sites.

Please read this Privacy Policy carefully before submitting personal information about you to us. Please note that this Privacy Policy does not apply to our processing of personal information on behalf of and subject to the instructions of third parties such as airlines, car rental companies and other service providers, and companies that organize or offer packaged travel arrangements.

  1. Personal Information We Collect

    In addition to any other information you may choose to provide us, this personal information may include: your name and contact information; date of birth; preferred communication methods; business name, title and business address; credit card details, including the three-digit code that appears on the back of your credit card; date of arrival and departure; room and vacation preferences; travel history; and details on hotel, airline and rental car packages you book. We may also record details on joint travelers, including their names and the age of the driver of the rental car.

    We may also collect other personal information when you interact with our sites in various ways. For example, if you choose to create an online profile for meeting and event planning (e.g., weddings), we record meeting and event specifications, the date of the event, number of guests, details of the guest rooms, and, for corporate events, information on your organization (name, annual budget, number of sponsored events per year).

  2. With Whom We Share Personal Information

    • Electronic Credit Transactions: If you reserve rooms or make some other purchase on our sites, billing information will be shared with the credit card provider and, if you use a corporate credit card, possibly, your employer.
    • Group Events or Meetings: If you visit ETC as part of a group event or meeting, information collected for meeting and event planning may be shared with the organizers of those meetings and events, and, where appropriate, guests who organize or participate in the meeting or event.
    • Service Providers: We rely on service providers to provide certain products and services, such as credit card billing, reservations services, and those providing services in connection with our sites, including communicating news and delivering promotional and transactional materials via email and direct mail, processing credit card transactions, as well as data hygiene and enhancement services. ETC will disclose personal information to these service providers as appropriate.
    • Business Transactions: As we develop our business, we might sell, buy, restructure or reorganize businesses or assets. In the event of a merger, consolidation, sale, liquidation or transfer of assets, ETC may provide personal information to one or more affiliated or unaffiliated third parties.
    • Legal Requirements and Emergencies: ETC may disclose personal information, with or without prior notice to you, in order to: (i) comply with applicable laws; (ii) respond to governmental inquiries or requests from public authorities; (iii) comply with valid legal process; (iv) protect the rights, privacy, safety or property of ETC, site visitors, guests, employees or the public; (v) enforce our Site Usage Agreement; and (vii) respond to an emergency.

    We do not knowingly disclose personal information to third parties for their direct marketing purposes.

  3. Changing Personal Information

    To the extent required by applicable law, you may be able to request that we inform you about the personal information we maintain about you and, where appropriate, request that we update, correct, or suppress personal information about you that we maintain in our active database. We will make all required updates and changes within the time specified by the applicable law and, where permitted by law, may charge an appropriate fee to cover the costs of responding to the request. Such requests must be submitted in writing to the following address: ETC HOTELS, One Pico Blvd., Santa Monica, CA 90405. To protect your confidentiality, we can only respond to such requests to the email address that you have registered or otherwise provided to us. Please remember that if you make such a request, we may not be able to provide you with the same quality and variety of services to which you are accustomed. In addition, in some circumstances based on applicable law, you may request that we cease sharing personal information about you with our business partners or that ETC cease the use of personal information about you on the grounds that such personal information was acquired by unjust means or used in violation of law by sending your written request to: ETC HOTELS, One Pico Blvd., Santa Monica, CA 90405. We will seek to honor those requests consistently with applicable law.

  4. Cookie Technology

    We use "cookie technology" on our websites to allow us to evaluate and improve the functionality of our websites. Cookies by themselves cannot be used to reveal your identity. They identify your browser, but not you, to our servers when you visit our websites.

    If you do not want to accept cookies, you can block them by adjusting the settings on your Internet browser. However, if you block them, you will not be able to use all of the features of our websites. Further information about cookies and how they work is available at

  5. Children's Online Privacy Protection Act Compliance

    We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

  6. Policy Modifications

    We may modify this Privacy Policy from time to time. When we make material changes to this Privacy Policy we will post the revised Privacy Policy on the homepage of our sites. You can tell when this Privacy Policy was last updated by looking at the date at the top of the Privacy Policy. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy on the sites with the Effective Date. Use of the sites following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

  7. Questions

    If you have any questions about this Privacy Policy or how ETC processes your personal information, please contact us by email to: or by postal mail to ETC HOTELS, One Pico Blvd., Santa Monica, CA 90405.